Principles That Guide My Work

Your Energy Matters!

As a wellness professional you are not selling a commodity. You are providing extraordinary experiences for your customers. Experiences that have the potential to transform their lives. And because of the powerful impact of your work, you have to show up for your customers with full presence every single time.

This is only possible if you protect your most precious resources: your time and your energy.

You cannot allow anything to slow you down, hijack your energy and prevent you from being your best.

Your energy matters. Let’s make sure we protect it!

Processes & Systems

Processes & systems create the mind space and support you need for doing what you set out to do and for growing your business in an organic, sustainable way.

Especially during times when the going gets tough (it will at some point), you need a structure that protects your time & energy and keeps your business afloat while you are taking care of the most important person in your business: you.

Making the right decisions in this area will help you improve, streamline, automate or outsource operational procedures and sets you up for scalability, profitability, impact and enchanted customers.

The result: a resilient business that can weather a good storm and continues to bring forth your unique gifts.

Consistent, Purposeful Action

The key to your business success? Taking action!

The best plan or strategy won’t help if you don’t take consistent action. Bringing a clear and focused vision to everything you do in your business and taking consistent and purposeful action will get you where you want to be.

It’s what you do everyday that matters most to your business success.

This requires showing up for yourself and your business everyday, cutting out random action and matching a clear vision and strategy with purposeful implementation.

Are you ready to take action? Let’s do this!

Ethical Marketing

Marketing is about making new connections, cultivating an open dialog, and building trustworthy relationships while staying true to yourself and honoring your personal values.

Especially in the wellness field, where much of the work you do is energy work, marketing cannot be about aggressively building your mailing list, constructing manipulative sales funnels, or prioritizing profit over everything else.

Ethical wellness marketing communicates the quality of your work, your dedication to transparent and ethical practices and your commitment to empowering your clients to make informed purchasing decisions and grow at their own pace.

This also means that marketing does not stop at your point of sale. After your customers joined one of your programs or signed up for a one-on-one session, the time has come where constant distraction, disruption and the white noise of shallow wellness marketing disappeared and it’s just you and your customer. This is your time for letting your skills and the quality of your work shine and for enchanting your customers at each touchpoint along their journey with you.

Opportunities for enchantment are endless. I look forward to exploring some of these opportunities with you.

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