Marketing is about making new connections, cultivating an open dialog, and building trustworthy relationships while staying true to yourself and honoring your personal values.
Especially in the wellness field, where much of the work you do is energy work, marketing cannot be about aggressively building your mailing list, constructing manipulative sales funnels, or prioritizing profit over everything else.
Ethical wellness marketing communicates the quality of your work, your dedication to transparent and ethical practices and your commitment to empowering your clients to make informed purchasing decisions and grow at their own pace.
This also means that marketing does not stop at your point of sale. After your customers joined one of your programs or signed up for a one-on-one session, the time has come where constant distraction, disruption and the white noise of shallow wellness marketing disappeared and it’s just you and your customer. This is your time for letting your skills and the quality of your work shine and for enchanting your customers at each touchpoint along their journey with you.
Opportunities for enchantment are endless. I look forward to exploring some of these opportunities with you.