The Principles That Guide Our Work

Your Energy Matters!

As a small business or solopreneur you have a big role to play in providing high-quality, integrative wellness services and creating the safe and nurturing space people need to become healthier & happier.

Your services are grounded in research and science. We take that for granted. But we also believe that your energy matters. A lot.

Your positive energy not only makes the biggest difference in your customers’ lives, it is also your most important asset. You have to protect it!

We will make sure that your energy doesn’t get hijacked by financial fear, operational challenges, administrative work you don’t enjoy doing or dreaded sales and marketing activities.

Strategy & Soul

The old rule of “build it and they will come” will not lead to a flourishing business. Neither will random action. Growing a successful business requires a well thought through strategy and following through with daily actions.

However . . .

We also know that your business consists of more than strategy. It is filled with your purpose, your passion, your soul. And your soul needs space to unfold, to be messy, playful, spontaneous, intuitive. These are the elements that spark the special energy that attracts your customers and keeps them with you.

So we like to think of strategy & soul as two sides of the same coin. Or as choreography and improvisation. Both are equally important for your business success and personal fulfillment. Sometimes one is more important, sometimes it’s better to put the other one center stage. We value both and make sure they both get the space they deserve.

Resilience & Scalability

When the going gets tough (it will at some point) and your energy is running low, you need a structure that keeps your business afloat while you are taking care of the most important person in the business: you.

Not your favorite topic? We get it! Looking at the sheer number of systems that are available for small businesses can make your head spin. How do  you choose the right one?

We bring in an outsider’s perspective to your business and, paired with our insider’s knowledge, we can quickly help you identify your needs and find solutions that are the best fit for you.

Our focus is on scalable solutions for your business: clean, uncluttered, easy to maintain business management and marketing tools that let you automate as many processes as possible and fully integrate with your finance management, operational, marketing and customer relationship systems.

The result: a resilient business that can weather a good storm and continues to bring forth your unique gifts.

Clarity & Consistency

Clear and consistent communication is your key to success.

This requires:

  • Continuous creation of content that supports your story and delivers your message to the right audience and customer segment in the right tone of voice.
  • Consistent sharing of your story and messages across selected channels.
  • Ongoing monitoring, evaluating and adjusting of your marketing activities and operational procedures.

There is no way around it. Randomly posting on social media, looking for influencers to do the talking for you or not showing up at all will not get you anywhere.

Clarity and consistency are our favorite companions and we always bring them along for everything we do.

Learn more about our services